Extensive and thorough market research is the foundation of every successful online marketing campaign. Without research, there’s no hope of truly understanding your industry, business, competition, customer base, products and services. The good news is that in today’s tech savvy generation, there are free tools available online that make the tedious and time consuming task of conducting research, a breeze. There are a wide variety of resources at our finger tips; you just need to know what they are, where to find them and how to effectively use them to achieve your goals and improve your productivity. Once you know how to effectively use these online tools, there’s no stopping your SEO efforts from soaring right to the top of page 1 on major search engines such as Google.
SEO stands for Search Engine Optimization. SEO is important for online business to enhance their web presence in order for consumers to actually see their products and services amongst the millions of competitor’s websites. After all, if no one knows about your website, how do you expect to ever hit your sales targets? Potential and returning customers must be able to easily access and locate your company’s offerings. The higher your company appears in the search engines for select keywords that customers query, the more likely you are to get a conversion. More conversions mean more money in your pocket! Maximize your return on investment with extensive research and free online tools.
Once you’ve established a desirable brand, product or service, there are four key elements that must be considered in order to efficiently and effectively optimize your website for all to see:
Systemic Keyword Research
What exactly are keywords in Google talk? Keywords are the terms and phrases entered into the search query box in major search engines such as Google, Bing and Yahoo. These terms and phrases are entered by potential and returning customers who are looking for products and services you sell. Keyword research is central to a successful Internet Marketing campaign and to your SEO efforts. SEO specialists are able to tell you exactly what it is your target market is searching for, and target these keywords on your behalf. You must be aware of who your target market is prior to conducting keyword research. SEO can be tricky as it’s constantly evolving. Hiring SEO specialists is a wise investment as they’re able to consistently and continually monitor the trends and latest developments in Google as well as discover niche terms, markets and growth opportunities.
Web Copy Research
At the heart of every successful online marketing campaign is strong copy. Strong web copy stems from extensive research on the topic at hand. Very few SEO firms understand the importance of quality content. No matter where your website ranks, if you don’t have unique, relevant and engaging content, the customer will not stick around long enough to get you the conversion you need. While it’s true that distributing 5-10 quality articles of 1000 words each per week involves a great deal of commitment and patience, it’s definitely worth the effort. If you’re pressed for time, it’s a wise idea to hire professional SEO copywriters.
Customers will begin to trust you and Google will eventually see you as an authority within your industry, thus ranking you higher in the search results. Don’t settle for duplicate content or content that sounds and feels robotic. The trick is to interweave quality content with the subtle implementation of select keywords, and that’s where SEO copywriters come in handy. Thoroughly research before you write and be original, relevant and interesting in your approach. In time, you’ll realize your SEO goals are being met and that you’re getting the conversion rate you have so eagerly anticipated.
Website Design
The design of your website needs to be in sync with your SEO goals. A big mistake businesses make is hiring a web designer that is only interested in creating a website using Flash. While Flash may look pretty, it is not SEO friendly. What good is a pretty website when it’s not visible and accessible enough for consumers to find? It’s necessary to properly research your target audience and get all the onsite aspects down pat in order to thoroughly optimize your website. Don’t let your valuable time, money and opportunities go to waste because of an ill-executed website design strategy.
Analytics Tools
Spy Fu and Google Adwords Tools are extremely useful for niche keyword research which is sure to boost your SEO efforts. Spy Fu has an annual fee of $79 which can begin as a 30 day trial. Google AdWords Tools are free. Spy Fu is a great way to keep a close eye on your competition as it provides you with your competitor’s most popular keywords and keyword trends. You’ll be able to see what’s been working for them, and make it work for you, too. Google AdWords Tools on the other hand, provide keyword hints and trends for a vast array of popular global searches.
Google Analytics, Webmaster Tools and Keyword Tools are a must-have for any online marketing campaign. These tools provide insight into what is working for and against you. You’re able to know how many visits are made to your site daily. Where are your visitors coming from? How long did they stay on your website? What section of your site did they land on? Did it lead to a conversion? How quickly did they bounce off the content? Webmaster Tools are also helpful guidelines set by Google to make your online marketing goals come to life.
Shock your competitors and maximize your ROI today with the expertise of Optimum7. Call now for a no obligation consultation!
